Using the real-world experiences of our private clients, we help you skip past the trial-and-error, and over the pitfalls that we've had to endure ourselves.
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I wanted to write something on the subject of landing pages because most of what I see on Twitter is downright confusing, if not misleading. People over-think the simpler landing pages like ones for email list building, and don't put effort in to the big ones – sales pages. First, What is a landing page? […]
I’m guessing you’ve seen one of the hundreds of pseudo-personality-tests out there on Facebook? But did you ever consider using one for your own business? What Sex in the City character are you? What superhero would you be? What emotional intelligence score do you have? These are the most basic forms of scorecard marketing. We […]
Over the last few months I’ve seen a lot of people getting burned by tools that claim to “do it all”, but in reality do nothing very well. This was brought into sharp relief by Clickfunnels and Kartra in particular, hiking their prices recently, and suddenly becoming less attractive compared to piecing together a system […]
Have you ever had a funnel fail? Have you ever spent days, weeks, even months getting together the moving parts? You've got your landing pages, videos, copy and email follow-ups. You've spent weeks getting the whole process on point. You've followed one of your guru blueprints to the absolute letter, and then the […]
I seem to be answering questions about this on at least a weekly basis at the moment, so this is my current stack of software for running a successful course business. Who this is for It’s aimed at people wanting to reach a level where their course provides a reasonable full-time income so the focus […]
Ask a question in any digital marketing group and somewhere in the list of somewhat unhelpful answers you’ll get this one: “Test it” Now, for a long time I considered testing in marketing to be a fairly high level skill, and one that wasn’t worth troubling yourself with until you had some significant levels of […]
Offer List Creative Those three words, in that order, used to be drummed into every direct response marketer form the day they were allowed to even look at a campaign. This was in the days when DM was expensive. You needed stamps, printers, huge machines to process the data that cam in on tape reels […]
The great David Ogilvy once wrote: “When you have written your headline, you have spent eighty cents out of your dollar.” i.e. 80% of your effort in a sales letter should go into the headline. It's like the subject line in an email. If you don't capture your prospect's interest there, you have no hope […]
If there are two big opportunities to sell that most businesses miss, one of them is after you’ve just got a result for them. We know that. Most businesses forget to close the loop and move customers back into the sales loop. Maybe they don’t have a follow-on product to solve whatever the next problem […]
A results driven digital marketing group has just been awarded a coveted position on the eTrigue global website’s list of Marketing Success Partners. Underpinned by a goal to ‘take the stress out of success,’ Visibly Better Marketing Limited offers its clients an end-to-end service engineered to identify, acquire and convert prospects into leads and sales. […]
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