A personal brand resource for a fashion mogul
- By Stephen Pratley
- Posted July 6, 2015
George Davies is the fashion mogul behind Next, [email protected] and the Per Una brand at Marks & Spencer.
Ahead of his 4th project “GIVe” George commissioned us to work on a personal brand site to engage people trying to find out about his numerous commercial and charitable endeavours.
We developed a highly visual site which engaged the press and provided authorised PR resources ahead of his newt venture, but which also carried a lot of guidance about his charitable work, and signposting for people who wished to offer or seek further help in these organisations.
The site was a great help in reducing the administrative burden on George's personal staff as they geared up for their next brand launch – GIVe