Self-sufficient email management for a global manufacturer.
Kennedy Hygiene are a manufacturer of bathroom products with an international sales presence and an extensive, high value distributor network.
With regular product releases, marketing support activity and a worldwide group of internal and external stakeholders, Kennedy needed a way to keep on top of marketing communications.
We created an email strategy, integrated with their multi-lingual website to allow them to quickly create, approve and send emails using content directly from their CMS, saving time and keeping staff overhead to a minium.
We also designed a set of email templates suitable for new launches, newsletters and one-off announcements which have allowed th team to be self sufficient without needing to recruit additional design resource