Training Marketing Case Study
High volume campaign roll-outs for Stirling University
Imagine an ecommerce website laying out each page individually, with no product database behind it.
Well that was the site that Stirling University's campaigns into China was running on before we came along.
We created a new site, built around a courses database that is quicker to update both for each new year's intakes, but also during the rapidly changing clearing period.
We developed fresh, fast-loading templates for campaign pages that could be used inside mobile apps and give a clearer view of where each of the hundreds of leads were coming from.
Finally we worked closely with the media buyers in China and the UK to make sure that all the paid and organic traffic sources were being tracked through customer journeys that often take weeks or months
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