The World Cruises
Supporting a luxury property sale with search and email marketing
“The World” is a unique concept in long cruises. Cabins are owned rather than rented, with the landlords comprising a mix of commercial owners and long-term travellers; who may take up to a year travelling the world.
With a worldwide audience of the ultra-rich and a turnover of owners averaging only a year, The World needs to find a constant stream of new owners to keep the ship full and power it's lucrative re-sale business. With response from traditional media falling, The World came to us to reach its global audience online.
We developed a set of specific landing pages for Google Adwords Campaigns, and assisted the sales team's efforts with a series of emails introducing new leads to the unique features of both the ship itself and the investment opportunities available on board.