Supporting a luxury property sale with search and email marketing
“The World” is a unique concept in long cruises. Cabins are owned rather than rented, with the landlords comprising a mix of commercial owners and long-term travellers; who may take up to a year travelling the world.
With a worldwide audience of the ultra-rich and a turnover of owners averaging only a year, The World needs to find a constant stream of new owners to keep the ship full and power it's lucrative re-sale business. With response from traditional media falling, The World came to us to reach its global audience online.
We developed a set of specific landing pages for Google Adwords Campaigns, and assisted the sales team's efforts with a series of emails introducing new leads to the unique features of both the ship itself and the investment opportunities available on board.
Could we do the same for you?
We work with businesses who sell premium education and information products online, or who use educational events as a major part of their marketing strategy.