Emerging Communications promote UK brands into China. They operate in a highly complex market, full of pitfalls. From a relatively young start, they needed to establish themselves as thought leaders by filling their educational events with high-quality prospects.
What We Delivered
By researching attendees to early events we established the most important factors for the very best contacts. These were as much around networking, and the absence of sales pitches, as they were about the content themselves.
We tested different landing pages and email follow-ups to attendees that emphasised these aspects, using the language we had heard from their best prospects.
We also had the events moved to the iconic Shard in London where the networking and access could be better managed.
We recruited site visitors to an email list for the events and made sure that mentioning the workshops was a key talking point at any networking opportunity.
The event landing pages we developed for Emerging Communications
The events attracted big name brands in luxury retail, education and B2B, and the series has become almost self-sustaining through word-of-mouth.
The business now has a prospect email-list capable of filling the room at will and a catalogue of topics they know are of great interest to the best consumers.
The education series continues to be a key pivot point for new prospects in deciding to engage with the agency at a more strategic level.