Background
Become a Superlearner is an online course in speed reading, memory improvement and rapid learning skills.
The site gets significant traffic via the efforts of it's founder – Jonathan Levi – who hosts a podcast, has a high profile including TED talks, and who has other published books and courses that refer to the Mastermind course at becomeasuperlearner.com
The marketing had evolved organically and it became harder and harder to see what activities are leading to real results.
The business wanted to scale up using paid advertising but was nervous about doing so without being able to measure ROI.
What We Delivered
The "5 Moves" Methodology, applied to SuperHuman Enterprises:
More Value
We looked at the Superlearner data and with only 2 significant products, our first task was to get people spending more, and faster. We bundled both products together in a deal that was only available via a webinar and quickly added a large, and relevant , upsell to the first sale.
More Margin
We looked at the Superlearner data and with only 2 significant products, our first task was to get people spending more, and faster. We bundled both products together in a deal that was only available via a webinar and quickly added a large, and relevant , upsell to the first sale.
More Frequent
With the first sale made, we gave the customers frequent reasons to buy with smaller add-on products, including affiliate offers. These were communicated through emails and closed communities for the buyers.
More Predictable
Eventually we had enough people talking about how to maintain and advance their skills that we were able to start a member programme - SuperHuman Academy - featuring group coaching and regular guest content, as well as a growing "back catalogue" of content to both entice and sell to new customers.
More Channels
The rise in customer value came at a good time, with Facebook costs rising sharply. We were able to introduce Youtube and Google Search as new channels, and with the higher earnings per visitor, the affiliate programme became far more attractive than it had been when we started working together.
The sheer volume of new customer success stories also drove new podcast opportunities which always result in a spike of new leads at no marginal cost.
The Results
Over a two year period, we grew monthly sales from $7,000 to $179,000 - a 25x increase.
This is probably our biggest increase, certainly in percentage terms and also in terms of the difference it made to the business. As a result of the growth, Jonathan was accepted into Genius Network, a private mastermind group, where he made connections with dozens of higher-level entrepreneurs who have been podcast guests, mentors, and referrals to the business.
The growth, in a product with no direct student contact, has allowed the business to reinvest in new ventures such as the Branding You marketing course.